Why Invest in Emaar Properties?

Emaar Properties, a global pioneer in the real estate industry is noteworthy for building iconic landmarks and top attractions of the world. Dubai-based Emaar has almost captured the international real estate market by delivering stunning projects. Their vast portfolio in different sectors and innovative inventions in that line give them a unique identity worldwide. The real estate firm has not only shaped Dubai but also moulded other countries uniquely.

Strong Brand Presence

Founded in the year 1997 in Dubai, Emaar began the journey with a vision to transform Dubai’s skyline and redefine luxury living. Dubai’s specialist Emaar follows certain ethics to maintain that standard in the market. The builder is quite committed and upholds a high level of professionalism, honesty, integrity, and fairness. Hence, it maintains equality among workers who are under Emaar and the same principle the developer applies in the work, keeps a sharp eye on each activity and provides freedom from discrimination and harassment. The company holds that value.

Emaar also works in collaboration with multinational companies and has a presence across 36 markets including the Middle East, North Africa, Asia, and North America.

Most importantly, Emaar always works with strategy, builds relations with global brands and works with them in collaboration for awareness. In the recent FIFA World Cup event, Emaar showed his global awareness by announcing running a campaign named Emaar Golden Home, where investors can get their dream luxury apartment in Dubai by participating in the Global competition. (“EmaarGoldenHome was a trending-setting campaign that further strengthened Emaar’s brand value internationally, Ankit Kathuria -Emaar Digital Director said – we drew on the football fever during the World Cup to engage people on Twitter, and it turned out to, be as smart and efficient way of creating brand awareness at scale.”)

After the announcement on Twitter Emaar generated a lively conversation with Twitter users and more than 91,000 mentioned #Emaar Golden Home and 50,000 competition entries. This campaign secures large-scale brand awareness with 40 million impressions, 8 million video views and 790,000 engagements.

Quality Construction

Emaar is known for innovation and quality construction and most of its developments are finely designed and boast excellence. The developer always introduces something offbeat and it is visible in their every project. The detailing, architecture, interior design, finishes and everything the developer does with intense care and dedication. Their mission is to maintain that world-class living standard as well as cater for all needs that investors aspire to address.

Stick To New Trends

Emaar always approaches with something new and offbeat and always surprises their clients with the ongoing trend. If we talk about Dubai’s current market trend then the demand for waterfront communities in Dubai is quite higher amongst end-users. Such developments not only give them to experience a whole different side of lifestyle but allow them to enjoy the calm and serene view of the water right from their abode.

Even Emaar allocates world-class amenities and every development is built with cutting-edge technology, maintains sustainability, provides a resort-like lifestyle with enough privacy, and also provides the best connectivity so that their client can easily reach out to all the significant areas without any hassle.

Government Support

Emaar is the first public company that gets support from the Dubai government.

Track Record Of Success

Emaar holds quite a good track record in delivering many successful real estate projects in Dubai. His remarkable developments include Burj Khalifa (the World’s tallest tower), Dubai Mall (The Largest Mall), and Dubai Marina is just commendable and glean the world’s attention. As of now (2023), Emaar has delivered 86,200 total residential units in Dubai. According to Google the total property sales in 2022 was AED 23.2 billion (US$ 6.3 billion) but in 2023, property sales increased by 25% and the value reached AED 28.9 billion (US$ 7.9 billion). In addition to this, Emaar holds the top 9 or 10 positions in the world according to Google and delivers its real estate work in international markets including Egypt, India, Pakistan, Turkey, Saudi Arabia, Morocco, Lebanon, USA, etc.

Altogether, Emaar has scattered its real estate empire in most of the countries which shows that the developer has not only captured Dubai Real Estate but in other nations too.

Year	Units Delivered	Total Sales Prices	Sales increased in (%)
2022	6100	AED 30.7 billion	12%
2023	86,200	AED 31.1 billion	43%

Diverse Portfolio

Emaar does not just deliver residential developments in UAE and other nations but the developer has vast experience in other activities too. The developer has shown brilliance in commercial and mixed-use developments which you can see in the world-famous Dubai Mall, Dubai Fountain, and Dubai Opera. Emaar best knows how to structure a tall tower and gives it a quite distinctive look.

Market Stability Amidst Global Uncertainties

Dubai’s real estate plays quite a vital role in the country’s economy and contributes nearly 8.2% of GDP annually. But despite economic fluctuation, it shows remarkable stability amidst global uncertainties. The commercial real estate domain increased its value by 30% by mid-2023.

And such stability can be attributed to a leading developer like Emaar, as the developer has a diverse portfolio and according to that Emaar is setting different assets across residential, commercial, and retail sectors.

Year	GDP in (%)
2022	6%
2023	4.2% (up to 9 months)

Long-Term Advantages

There are various advantages associated with Emaar Properties when it comes to investment. Emaar always delivers the lifestyle that end-users expect and most of their developments are meticulously planned with world-class amenities like schools, healthcare facilities, and entertainment hubs. Additionally, Emaar’s contribution to making Dubai an outstanding city and that is why they are continuously delivering noticeable structure as well as praise-worthy developments and gives the opportunity to earn the best ROI and rental yields.

ROI Potential

Emaar Project’s return on investment is quite higher as compared to other real estate developments. In the recent year 2023, the company’s real estate performance is quite good, by June the residential property segment recorded a sales revenue of AED 93.18 billion ($ 28 billion) which is a 46.71% increase as compared to AED 63.51 billion ($ 17.29) the first half of 2022.

On the other hand, Emaar developers focus on trends and choose the best location while delivering any projects which boost property value, and increase sales as well as rental demand. Further, the developer always approaches with a variety of projects hence investors would get the right choice for investment.

Year	Average sales revenue Prices in AED	Average sales revenue Prices in Dollar
2022	AED 93.18 billion	$28 billion
2023	AED 63.51 billion	$17.29 billion

Strong Rental Demand

Dubai is the happening zone for holiday destinations and the demand for rental property is escalating amongst home buyers. Emaar ‘s property always matches the trend and that is why end-users take more interest in them. Investors can expect a 7% annual rental yield in Dubai from Emaar developments.

Unravelling Emaar’s Worldwide Analytics

Market Capitalisation	Revenue
AED 51+Bn as at 30 December 2022	AED 24.9 Bn in 2022

Core Strength	Continents Present in
1.7 bn sq. ft of land bank in countries of operation	Asia, Africa, Europe and North America

Global Retail Presence	Competition
>12Mn sq. ft GLA of malls and retail centres globally (9.7 Mn sq. ft in Dubai)	Rank 1st amongst Real Estate Developers In MENA (by Feb 2021

A premium international brand delivers high-end developments as per the end-users’ demand. Builds communities and injects them with world-class conveniences as well as leisure amenities and spreads joy and provides an elevated standard of living.

International Footprint of Emaar

Emaar Properties have done so well in the international market, here take a glance at the company’s performance last year: –

.	.
AED 4.3 Bn(US$ 1.2 Bn)International Property sales in 2022	17%Revenue contribution to Group revenue
International Credentials Sizeable mix of clients	1.3 Bn Sq.ft Access to premium landbank
45,000+Units sold since inception	33,000+Units delivered since inception

Emaar’s Real Estate Performance in Different Countries

Emaar’s real estate rules in different countries, the developer has delivered numerous projects across these countries given below:-

Countries	Units Released	Sold out units (%)	Unsold Units (%)
Egypt	16,700+	98%	2%
India	25,900+	90%	10%
Pakistan	3,200+	90%	10%
Turkey	13,00+	100%	-
Saudi Arabia	1000+	88%	12%

Emaar’s Top 10 Latest Projects In Dubai In Different Locations

Emaar Palace Residences At DHE

Emaar Palace Residences looks like an amazing new place coming to Dubai Hills Estate. It’s being built by big developer Emaar Properties. Prices start around 1.76 million AED. You’ll get to live right by the huge Dubai Hills Park with pools, gyms and other nice amenities. And it’s super convenient for shopping at Dubai Hills Mall or getting around town. With its modern design and finishes, Palace Residences seems like it will offer a comfortable luxury lifestyle in a great location.

Unity Type	Typology	Starting Price
Apartments	Announcing Soon	AED 1.76 M

Emaar Palmiera Villas 2

Emaar Palmiera Villas 2 looks like an amazing new luxury development coming to The Oasis community. Built by top developer Emaar Properties, it will offer spacious 4-bedroom villas starting from about 9 million AED. The villas have beautiful layouts and features. Located near Dubai Marina, it’s convenient with a beach and high-end amenities. Seems like a great place for those looking for a premium waterfront lifestyle close to the city.

Unit Type	Typology	Starting Price
Villa	4 bed	AED 9.18 M

Emaar Mirage The Oasis

Situated within the growing community of The Oasis, Mirage The Oasis by Emaar provides a premium residential offering with world-class amenities. The development will introduce a selection of residential properties and boast spacious floorplans.

You can access sports facilities, swimming pools, gyms, children’s play areas and barbecue zones. Lifestyle conveniences are enhanced by the proximity to parks, attractions like Dubai Miracle Garden, and the area’s golf courses.

With Dubai further developing the western region, Mirage The Oasis by Emaar presents an excellent opportunity for long-term living or investments. Convenient access to key business and leisure hubs makes this an attractive choice for professionals and families alike.

Emaar Valo at Dubai Creek Harbour

Valo by Emaar Properties is a new luxurious waterfront development located at Dubai Creek Harbour. Composed of carefully designed 1-3 bedroom apartments, these premier residential towers are equipped with world-class amenities. Valo apartment prices start from AED 1.8M. Thoughtfully planned for ultimate luxury living, it is located in Dubai Creek Harbour, providing easy access to prominent areas across Dubai. This development beautifully blends modern architecture with natural surroundings. You can enjoy leisure facilities and landscaped outdoor spaces with views of Dubai Creek. Valo promises an unparalleled lifestyle in an iconic Dubai waterfront destination.

Unity Type	Typology	Starting Price
Townhouses & Villas	1, 2 and 3 bed	AED 1,800,000

Emaar Mangrove At Creek Beach Mangrove at Creek Beach By Emaar is another latest launch in the heart of Dubai Creek Harbour. Boasts waterfront apartments and offers you a perfect lifetime relaxation address in Dubai. Emaar is quite brilliant at developing waterfront residences as the developer always follows trends and gives preferences to bring to the market such types of developments; which end-users can easily cling to and gives competition to other projects and surely get success at the launch date.

The development is superbly injected with different types of world-class amenities and offers the residents stunning resort-style amenities.

Emaar Mangrove At Creek Beach

Mangrove at Creek Beach By Emaar is another latest launch in the heart of Dubai Creek Harbour. Boasts waterfront apartments and offers you a perfect lifetime relaxation address in Dubai. Emaar is quite brilliant at developing waterfront residences as the developer always follows trends and gives preferences to bring to the market such types of developments; which end-users can easily cling to and gives competition to other projects and surely get success at the launch date.

The development is superbly injected with different types of world-class amenities and offers the residents stunning resort-style amenities.

Emaar Club Drive

You would be surprised to know by this new residential development Emaar Club Drive at Dubai Hills Estate. This masterpiece residence is smartly conceptualised with 1-3 bed apartments and well-defined with all types of modern facilities. Residents here would enjoy a landscaped deck on the 17th floor and offers a covered car park and top-notch security. Apartments are available in Emaar Club Drive at a starting price of **AED 1.5 M**. The best part of the development is here you can enjoy the panoramic views of the Dubai Hills Golf Course, while the charm of the low-rise neighbourhoods enhances your modern urban luxury lifestyle with a touch of suburban bliss.

Unity Type	Typology	Starting Price
Apartments	1, 2 and 3 bed	AED 1,500,000

Emaar Park Gate

Emaar Park Gate is a wonderful villa development- Emaar Park Gate at Dubai Hills Estate. This most stunning development is a perfect blend of luxury and nature where residents can experience serenity and a contemporary environment. Here, they would be facilitated with 4 & 5-bed villa properties and an array of modern amenities that certainly suit your life. The development is encapsulated with all upscaled advantages that a high-end home holds and provides the best side of living. It’s a freehold development and foreigners even can buy property here. The development is located in the best location in Dubai and it gives easy access via Al Khail Road, hence you will stay connected to some prime places of the city. From luxury standards, sustainability point of view and connectivity standpoint Emaar Park Gate is the best investment option.

Unity Type	Typology	Starting Price
Villas	4 &5 bed	AED 11,200,000

Emaar Bayline & Avonlea

Emaar Bayline & Avonlea the most noticeable at Rashid Yachts & Marina. This is a recent development and a perfect fusion of opulence, conveniences, and nature. Here, the development is superbly featured with 1, 2 and 3-bed apartments, 3-bed townhouses and 2-bed townhouses with a starting price of AED 1.6M. This magnificent development is located in the heart of Rashid Yachts & Marina and offers an impressive waterfront view where residents can unwind themselves as they wish.

On the other hand, Emaar Bayline & Avonlea floor plan is smartly conceptualised and available in different sizes hence, end-users can get their best choices with the best prices. At Rashid Yachts & Marina this is the best residential development by Emaar Properties. This is one of the freehold properties so even foreign investors can purchase a property over here.

Unit Type	Typology	Starting Price
Apartment/ Townhouses	1, 2 and 3 bed	AED 1.6M

Emaar Clearpoint

Lastly, I have added Emaar Clearpoint as a number on my favourite list. This is a superb residential development and merge of 1-3 bed apartments and duplexes and offers myriads of state-of-the-art amenities inside the development, to serve the residence one of a kind living standard. Emaar Clear Point Property prices start at AED 1.5M and the units here come in different sizes.

Positioned in the same Rashid Yachts & Marina location, hence there are many things to do in Rashid Yachts & Marina. It’s the best place where residents as well as visitors will get endless options to explore.

Unit Type	Typology	Starting Price
Apartments/Duplexes	1, 2 and 3 bed	AED 1.5 M

Emaar Alana

If you want to live a royal lifestyle, choose Emaar Alana at the Valley. Finest luxury project that speaks only of grandeur lifestyle. This is the address where you can experience the epitome of luxury on a different level. Further, you would get a relaxed ambience here, where you can unwind amidst endless lifetime support that is in your favour.

The development Emaar Alana offers twin villa residences, here the developer brilliantly gave it a contemporary touch and it reflects what it says. Residents would surely experience the best version of their life in this offbeat development in The Valley. Emaar Alana is a limited-edition housing project, where the developer built it in a specific manner to match your persona. Even you will get a superb lifetime experience here in this development.

Unit Type	Typology	Starting Price
Twin Villas	3,4 and 5 bed	AED 3.50 M

Twin Villas 3,4 and 5 bed AED 3.50 M

Notable Landmarks, Malls & Modern Conveniences by Emaar Properties

Apart from residential developments, Emaar Properties has designed and constructed world-famous landmarks, malls, modern conveniences, amenities and retail experiences. All these developments had received the finest construction and already gleaned the world’s attention. Let’s have a glance

Burj Khalifa – World’s tallest building with 163 floors. Further, the development has the highest observation deck in the world from here you can enjoy the mesmerising view of Dubai City.

Dubai Mall- One of the world’s largest and most visited malls with 12,00 retail stores and 200+ F & B Outlets.

Dubai Opera – It’s a 2,000-seater theatre as well as a banquet which hosts musical events and invites artists to perform. This is world famous and the theatre has no match. Further, it hosts other different performances including opera, ballet, concerts, conferences, and exhibitions.

Dubai Fountain – This is the 900 ft tallest World’s largest musical fountain in the world. A spectacular union of water, music and light. This wonder is well developed on Burj Khalifa Lake which is nestled over 30 acres.

Top 10 Emaar Communities In Dubai

Emaar Beachfront

One of the most stunning waterfront communities where one can enjoy a serene and calm view of the Arabian Gulf. It’s a 10 million sq ft masterpiece community development by Emaar. The community has 27 residential towers featuring apartments, townhouses and penthouses. Approx. 10,000 residential units are planned in the community. From here, residents can enjoy the mesmerizing sea view and enjoy the best connectivity to explore the nearby Dubai Marina which is just at the doorstep and can drive there via Sheikh Zayed Road. Additionally, Emaar Beachfront has a 13,000 Sqm retail mall hence you can enjoy everything within your reach. Holds all these conveniences within the community and generates 6% higher ROI.

Downtown Dubai

Another outstanding community alternatively known as the heart of Dubai. Downtown spans over 2 square kilometres and is ideally situated between Sheikh Zayed Road and Financial Centre Road. If you are looking for that perfect metropolitan lifestyle Downtown Dubai is the best place, it’s the hub of glamour. It’s the home World’s tallest building Burj Khalifa, the Dubai Opera, the Luxury Arabian Market -Souk Al Bahar, The Dubai Fountain – The largest Choreographed fountain in the world, The Dubai Mall, and the 120, 000 sqm Man Made Burj Khalifa lake.

Downtown Dubai is injected with surprises and Emaar’s contribution has been brilliantly seen here. On the other hand, the community provides luxury apartments and duplexes. A studio apartment price starts here at AED 1.3 million, similarly, Downtown Dubai offers 6.1%.

Dubai Marina

Offers a Riviera-style living and scatters aesthetic vibes, gives you an opulent feel and offers a whole new. A 50 million sq. ft waterfront community is well-equipped with sought-after home options and leisure recreations. Dubai Marina boasts a large 3.5 Km water canal. The community has 200 residential towers and nearly 45,000 families are living there. Property here available includes apartments, villas, townhouses and penthouses. The community has a 7 KM waterfront promenade, Marina Plaza, a 5-star hotel & services residences, an upscale dining destination, Marina & Yacht club and school & and health care facilities. It’s a well-established community by Emaar. The property prices get higher as the demand is quite higher and similarly the ROI is between 5%-8%.

The Oasis

If you wish to unfold your next chapter of story then The Oasis is another mind boggling community project by Emaar Properties. Spread over 100 million sq. ft and 7000+ residential units it offers a lifetime oasis address in the heart of Dubai. The community has an immense 25% of the land dedicated to open spaces and amenities. The community is home to luxury 4 & 5-bed villas and property prices start here at **AED 8.1 M** and the average ROI of this community is 5%- 8.4%.

Dubai Hills Estate

Is a 2,700-acre multi-purpose development. The community has got its name as it holds immense greenery inside it. On the other hand, it’s home to an 18-hole Championship Golf Course, 1,450,000 sqm parks & and open spaces. Further, the development has 180,000 sqm of Dubai Hills Park, which scatters positive and aesthetic vibes. The community has Dubai Hills Mall where residents can enjoy the shopping experience and explore different brands. The development is replete with various types of social conveniences such as there are 3 schools, a 54 km Bicycle route and much more. Property available here in Dubai Hills Estate is apartments, townhouses and villa property. With 8.10% ROI, it welcomes investors to invest here in this mesmerising development.

The Valley

The Valley is a perfect community where you can easily get your dream abode at various sizes and prices. Nestled over a 61,000 sqm vast land parcel it holds an upgraded lifestyle along with this, giving residents a completely different standard of life. Here, the development has 30,000 sqm, 10,000 sqm kids Dale, 20,000 sqm sports village, and 3,000 sqm pocket park.

Dubai Creek Harbour

Dubai Creek Harbour is another outstanding community and consists of 9 districts. Nestled over 7.3 million sq.m this residential community holds endless opportunities within. Here, everything is just smartly developed. The community is home to 200,000 residents and 100+ residential towers are smartly developed. Further, the community is quite a sought-after home destination as it provides water-facing apartments. Properties available here in Dubai Creek Harbour include apartments and villa townhouses. Property prices start here at AED 1,700,000 and the highest** ROI is between 5.40%- 6.40%.**

Arabian Ranches 3

Arabian Ranches 3 helps you to maintain your inner peace and encourages you, and motivates you with its aesthetic ambience. Arabian Ranches is a fully gated community with 5 entry points. The community has 4000+ villa properties that come in 3 – 4 bed options and in different sizes. There are 15 full-size tennis courts, a cricket field and sports and leisure amenities for leisure time. Also, the community shares its boundary with Arabian Ranches I & II.

Emaar South

Emaar South by Emaar Properties is another coveted residential community well-developed with intense planning. The community has 22,700 residential units, 15,360 apartment units and 53,000 sqm retail and dining space, an 18-hole championship Golf Course and 25 neighbourhood parks.

Emaar’s Last Year Journey at a Glance

Financial Performance	Environment
AED 35.1Bn(US$ 9.5 Bn)Total Property Sales (Including JVs/JDs)	3.16MWRenewable energy capacity in the UAE
AED 53.2Bn(US$ 14.5 Bn)Revenue Backlog	Social AED 61 MnCSR Expenditure
AED 9.8Bn(US$ 2.7 Bn)EBITDA	Governance 55%Independent Directors on the Board of Directors
BBB-/Baa3(With Stable Outlook)Credit Rating

Final Note

Emaar is a renowned name in UAE, specifically, the developer has brilliantly developed remarkable structures in Dubai and their contribution to real estate is outstanding. Even their projects are world-class and the innovation they always infused in every real estate activity is applauded.

Other than this, the developer plays a strategy whenever approaches with a development and always renders investors current trends. Hence, most of their development easily got sales in the Dubai property market. If we analyse the total transaction of Emaar group property in Q1 2023, sales reached Dh28.9 billion which is a 25 % increase as compared to Q1 2022. Hence, if you are a curious investor and considering investing in the Dubai Property Market you can consider Emaar Properties.