Branded Residences Fuel UAE Property Boom
In April 2025, it was a new record in the UAE real estate market as AED 62.1 billion ($16.9 billion) of transactions was made, with the growth largely attributed to the emerging popularity of branded residential developments in Dubai and Abu Dhabi. These branded luxury apartments along with its developers are turning out to be the backbone of the luxury property sector in the UAE.
According to Josh Gilbert, an analyst with eToro, branded residences have now become the hottest thing to do in the real estate scene of UAE, with local and international, high-net worth investors seeking outlets in the branded residence.
Dubai and Abu Dhabi: Powerhouses of Luxury Real Estate
Emaar is the leader in proprietary ventures (such as Armani residences and The Address) in high-value locations in Dubai and is Downtown Dubai , the cutting-edge Dubai Hills, and the Marina. Market confidence of its share has been witnessed in its price which has increased by above 60 percent in the last one year.
Abu Dhabi is fast following in its footsteps. Nobu residences by Aldar on Saadiyat Island top the list and the new luxury property shares are projected to be 4x at AED 6.31 billion in 2024. It means that Abu Dhabi has a changing pace of growth as the potential contender in the luxury world.
Record-Breaking $16.9bn Sales in UAE’s Premium Market
The good fundamentals of a high population growth rate, burgeoning tourism, diversification of the economy, and an increasing flow of international brands and money are being exploited by developers such as Emaar, Aldar, and Deyaar.
Since branded residences offer a blend of luxury and brand status, as well as high ROI, they will continue being the readily distinct trend in the property market in the UAE until 2025 and beyond.
