Dubai is set to welcome a new era of luxurious living. The Lux Collective, a global hospitality group, has partnered with QUBE Development to unveil its first branded residences in the Middle East.
Scheduled for completion in 2028, this partnership aims to deliver a landmark project in Dubai which offers world-class design with hotel-style living.
Why Dubai Is a Hub for Luxury Living
Dubai is one of the fastest growing luxury real estate markets in the world. In Q1 2025, 111 luxury homes were sold for $1.9 billion, up 5.7% from Q1 2024. High net worth individuals are looking for branded residences that combine hotel service with the privacy of home.
Here are the reasons why Dubai is the global hub of luxury living
- A wide range of luxury properties from private island villas to penthouses in iconic skyscrapers.
- Tax free, no income and wealth taxes
- State of the art infrastructure, modern transportation network, world class healthcare, luxury shopping and dining.
- High quality of life, safe and stable environment, excellent education institutions and vibrant cultural scene.
This is driving demand for exclusive developments, especially in areas like Downtown Dubai , Dubai Hills and the Palm. The city is becoming a magnet for international brands looking to launch flagship lifestyle concepts in the Middle East.
Who is The Lux Collective?
The Lux Collective is a globally awarded hospitality group. They are known for their LUX brand and operate resorts and hotels across the Indian Ocean, Asia and now the Middle East. Their mission is wellbeing, sustainability and immersive guest experiences. Each LUX property offers more than luxury. It delivers meaningful experiences that embrace local culture, wellness and design. Their entry into Dubai is a major step in expanding their reach to discerning homeowners and investors in the region.
About QUBE Development
QUBE Development is a rising star in Dubai’s real estate sector. The company is known for its people first and eco conscious design philosophy. Its projects aim to create connected, future ready communities. By integrating smart technologies and sustainable infrastructure, QUBE has carved a niche for delivering high value living environments. Partnering with a global brand like The Lux Collective shows their long term vision and growing regional presence.
The partnership: A new standard in Dubai living
This branded residence will combine the best of hospitality and design. Residents will get personalized service, curated wellness experiences and seamless comfort. Every detail, from interiors to common areas will be premium.
According to both companies, the goal is to disrupt the traditional residential model. By combining QUBE’s development expertise and LUX’s award winning hospitality, the project will redefine what it means to live luxuriously in Dubai.The press release reflects the shared vision between the two companies. Egor Molchanov, CEO of QUBE Development said, “Our partnership with The Lux Collective is purposeful disruption.”
He said QUBE looks for partners with new thinking. The Lux Collective fits their values of innovation, sustainability and lifestyle driven design. Olivier Chavy, CEO of The Lux Collective said,
“QUBE is a well respected developer with a focus on premium projects. This is a big step for our LUX brand in Dubai.”
Sustainability and Lifestyle at the Core
Both brands place a strong focus on sustainability. QUBE has been at the forefront of green development, incorporating renewable energy solutions and smart waste systems. Meanwhile, The Lux Collective emphasizes local sourcing, biodiversity, and wellness programs across its global properties.
These shared commitments will shape the Dubai project’s approach to environmental responsibility. Expect energy-efficient buildings, green mobility solutions, and wellness amenities designed with nature in mind.
What This Means for Investors and Buyers
This partnership will introduce a unique residential offering to Dubai’s market. It will cater to global citizens seeking a blend of privacy, convenience, and service. Given the surge in branded residences and luxury projects in Dubai, the project is likely to attract high interest. Luxury residences connected to trusted hospitality brands often carry a premium of 25-30% in resale value, based on data from Savills. With completion targeted for 2028, early investors may benefit from long-term value growth.
Looking Ahead
Dubai’s skyline is about to get another symbol of refined living. The Lux Collective and QUBE Development are creating more than a building; they’re crafting a lifestyle.
With this debut in the Middle East, The Lux Collective is setting the stage for broader expansion in the region. And with QUBE’s bold vision, Dubai’s luxury real estate scene is in for a transformative experience.
Stay tuned for more updates.
