This smart business decision is set to be officially launched on January 28, 2025, in Dubai. It starts a new phase in the company’s growth and seeks to get UAE investors interested in its branded projects in Georgia.
ZAM Prime Properties: The Gateway to UAE
Mardi Holding plans to enter the UAE market through ZAM Prime Properties, its subsidiary. ZAM Prime Properties, located in Dubai’s Business Bay area, will act as the company’s Gulf region hub. It aims to connect Georgian real estate opportunities with UAE investors.
Collaboration with Accor
Mardi Holding’s UAE strategy includes a deal with Accor, a top hospitality group worldwide. This team-up should make Mardi Holding’s projects more attractive to global investors. It taps into Accor’s well-known name in the hospitality field.
Showcasing Georgia’s Potential
Prince Juan Bagration-Mukhrani, Managing Partner of Mardi Holding, stressed that Georgia has become more appealing to UAE investors. He pointed out the country’s varied landscapes ranging from Kakheti’s green vineyards to Svaneti’s towering alpine meadows, as major draws for potential investors.
“Georgia combines stunning nature deep culture, and new economic chances,” Prince Bagration-Mukhrani said. “We can’t wait to show these features to the UAE market and others.”
The Launch Event
The official kickoff event, set for January 28 in Dubai, will give Mardi Holding a chance to show off its hotel and resort projects in Dubai. The company aims to use this event to connect with investors, stakeholders, and possible partners.
Market Implications
This growth marks a big step in the property sector creating new ways for investment between the UAE and Georgia. It also shows that more people from around the world from Gulf countries want to buy property in Georgia.
Looking Ahead
As Mardi Holding gets ready to leave its mark in the UAE, people think this move will boost the company’s reach worldwide and help make Georgia’s property market more international. If this venture succeeds, it might open doors for more Eastern European real estate companies to look for chances in the Middle East building stronger economic connections between these two areas.
Mardi Holding seems in a good spot to make the most of UAE investors‘ growing interest in Georgian real estate, thanks to where it’s located, its strong partnerships, and its mix of properties. As the official launch gets closer, everyone will watch Dubai to see how this big expansion turns out.
