DAMAC Properties 2025 Performance

DAMAC’s 2025 Performance at a Glance

For those who follow Dubai real estate, 2025 was a big year for DAMAC Properties. The developer closed the year with AED 36 billion in sales, around USD 9.8 billion. That made DAMAC the No.1 private developer in the UAE with plenty of launches, high buyer demand and high-profile brand partnerships. The company also called 2026 the “new era,” promising family-focused homes built to high-quality standards, new projects and international tie-ups.

Why the AED 36bn Result Matters for Investors

This is no press headline. If a private developer posts that many sales, you can take that as a demand signal for marketed communities and lifestyle-led projects. It also indicates that the developer is retaining good off-plan momentum, which affects:

• Buyer confidence in launch absorption rates
• Broker activity and lead flow in the primary market
• Competitive pressure on other private developers to match pricing and incentives

If you’re comparing developers, scale matters as well. DAMAC says it has already delivered 50,000+ units with 54,000+ under construction - that’s long-term execution capacity, not short-term sales.

DAMAC Islands 2: the Fastest Sales Moment

One of the most direct indicators of demand was in November 2025. Sales of AED 11 billion - around USD 3 billion for DAMAC Islands 2 in five hours. Such a pace usually occurs when several things align at the same time: brands pulling in, urgency at launch, attractive payment structures, and a product type buyers know they want.

This beat the earlier benchmark of the first DAMAC Islands launch in 2024, which generated AED 10.2 billion in 24 hours. It was awarded Guinness World Records for the highest revenue from a real estate launch in a day.

If you are a buyer watching waterfront and resort-style communities, this data shows the segment is still absorbing supply quickly when project positioning is strong.

Damac Key launches and Partnerships

DAMAC did not rely on one launch. Across 2025, you saw multiple project announcements that targeted different buyer profiles, from community living to branded luxury.

Some of the most talked-about names included:

• Riverside Views, positioned as the first launch of 2025 and promoted through a high-profile event presence
• Chelsea Residences by DAMAC, a branded partnership with Chelsea Football Club, marketed around brand equity and a premium waterfront setting with wide-angle sea and skyline views
• Capri One (August), adding a residential cluster focused on water views and community planning
• DAMAC District (September), expanding the broader launch pipeline

International Expansion: Entry into Iraq

Beyond Dubai, you also saw DAMAC formally enter the Iraqi market with Phase One of DAMAC Hills Baghdad. For you, international expansion can mean two different things depending on your view:

1. Growth opportunity through new markets and first-mover advantage

2. Execution complexity due to regulatory, infrastructure, and delivery differences

It does not automatically change Dubai fundamentals, but it signals the developer is building a wider regional footprint.

What the Leadership Message Signals for 2026

Amira Sajwani, Managing Director of DAMAC Properties, described 2026 as a “new era,” with a clear focus on:

• Delivering dream homes for families
• Raising quality standards
• Launching landmark new projects
• Expanding global partnerships

DAMAC is likely to push large master communities and branded collaborations, but quality will remain a differentiator. But if quality and after-handover service are your top priorities, you still need to confirm this at the project level with specifications, contractor track record and owner feedback once phases are handed over.

Conclusion

In 2025, DAMAC Properties had sales of AED 36 billion ($9.8 billion) and was the top developer in Dubai. In five hours DAMAC Islands 2 brought in AED 11 billion, proving just how much demand there is for waterfront, resort living. In 2026 the signals are bigger launches, bigger partnerships and a better quality message - check the numbers with some project level checks before you commit.