Palace Group is unveiling Aya, a boutique development focusing on comfort, privacy, and everyday wellbeing, in Jumeirah Garden City. It marks a trend in Dubai’s prime housing market where buyers are increasingly demanding homes that are calm and practical - not flashy.
Aya is a low-density address in a central location intended for residents who want city access but still desire a more peaceful setting. It also targets end users and long-term investors for limited supply homes in an emerging district close to major business and lifestyle centres.
Project overview: Aya by Palace Group
Aya is planned as a boutique residential building with a limited number of units, creating a more private and community feel. Palace Group has presented the concept of “less is more,” focusing on design choices that support daily livability.
- 70 residences
- 12 floors
- A unit mix of one-to two-bedroom apartments
- An open-air terrace and landscaped pockets
This development is designed by John McAslan + Partners. This design direction emphasises clean planning, calm interiors, and spaces that are suitable for quiet routines and hosting guests.
Design approach and lifestyle features
Aya’s planning focuses on layout efficiency and comfort, with design elements meant to support a relaxed home environment. Rather than relying on heavy styling, the project places attention on light, materials, and how rooms connect through the day.
Architecture and interiors
The residences are planned with choices that support a softer, more natural feel while staying modern. The stated design direction includes:
- Use of natural materials and softer forms.
- Organic curves in the spatial language to reduce harsh lines.
- Generous natural light to make interiors feel open and balanced.
- Acoustic comfort as a key part of wellbeing inside the home.
Layout planning and balconies
Aya is presented as a home-first concept, with layouts that can shift between private living and social use. This is reflected in:
- Open-plan layouts that connect key living spaces without feeling cramped.
- A smoother transition from daily routines to entertaining.
- Extended balconies are intended to offer privacy and outdoor downtime.
These features are aimed at residents who want practical comfort, not just a premium address. The overall pitch stays centered on long-term ease of living rather than short-term trends.
Location: Jumeirah Garden City connectivity
Aya is located in Jumeirah Garden City, a district described as a walkable, mid-rise community shaped by landscaped corridors and open space. For many buyers, this location sits in a “central but not crowded” category, which is becoming harder to find in established prime zones.
The project’s location is positioned as a key advantage because it offers access to major parts of the city while still being planned as a calmer neighborhood. According to the project details, it sits close to:
This puts the development within reach of core business districts, retail areas, and key lifestyle locations. Palace Group also suggests that early buyers may benefit from the district’s ongoing evolution, especially as community planning and infrastructure continue to mature.
Developer statement and positioning
Palace Group’s founder, Wissam Damaa, described Aya as a “boutique residence envisioned for a mindful, human-centered lifestyle,” with quality and long-term wellbeing shaping the details. He also positioned the project as part of the developer’s push to deliver distinctive homes in prime locations that feel more personal than conventional ultra-luxury formats.
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