Dubai Residential: A New Brand from Dubai Holding

DHAM announced the rebranding of its residential leasing portfolio from Dubai Asset Management to Dubai Residential.

Dubai Holding Expansion Reflects Commitment to Quality of Life

This aligns with Dubai Holding’s acquisition of Nakheel and Meydan, transforming the group into a significantly larger portfolio. The new identity reflects the group’s commitment to improving the quality of life for Dubai’s residents while responding to the emirate’s growing demand for high-quality residential spaces.

The Dubai Residential portfolio encompasses 40,000 homes in more than premium waterfront destinations and family-friendly communities, serving over 150,000 residents. The rebrand underlines the group’s continued commitment to creating connected communities and cements Dubai Residential as a forward-thinking leader within the residential leasing market.

Malek Al Malek, Group CEO of Dubai Holding Asset Management, said, “Dubai’s accelerated economic growth and urban development testify to the far-sighted vision of our leadership. The rebranding of our residential portfolio is another important milestone in our continuing legacy of connected communities and strengthens our market leadership in the competitive leasing landscape.”

Formed in the early 2000s, the strategic expansions that have taken place include the severe addition of Meraas under Dubai Holding in 2020. This year also saw the integration of Nakheel and Meydan in 2024, strengthening the portfolio and positioning Dubai Residential to be not only one of the largest residential leasing entities within the region but also with a diverse portfolio of communities across a broad geographic footprint.

It was later included under the Dubai Residential portfolio, which featured other large communities, such as City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1 , Layan, Bayti Villas, Nad Al Sheba, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Al Khail Gate, and International City.

This rebranding comes when Dubai’s residential market is still feeling the demand. According to Savills, Dubai remains one of the world’s premier prime rental markets due to business-friendly policies, visa accessibility, and geopolitical stability. Dubai’s population grew by more than 25,700 people in Q1 2024, further demonstrating the growing demand within the residential segment.

As one of Dubai’s largest residential leasing portfolios, Dubai Residential can serve the broadest spectrum of residents, from premium home-seekers to families and corporate professionals. Other services complementing the developments include digital services via a dedicated resident app for contract renewals, maintenance, and payments, community-based retail centers, and sporting amenities. Residents also enjoy on-site access to exclusive discounts and offers from leading brands and service providers.

Today, rebranding Dubai Residential reflects the group’s aspiration to enter a new era within this sector. Dubai’s competitive residential leasing sector can once again be aware that this is indeed one of the top companies. Innovation and quality, therefore, act as an opportunity for future growth over the coming years as Dubai Real Estate Market continues to grow.