1. About Diriyah Company Overview
The Diriyah Company is one of the most progressive developers in Saudi Arabia that leads the redevelopment of Diriyah, the home of the Kingdom, and its transformation into an international cultural, lifestyle, and heritage destination. Human-centric urban developments balanced with tradition and innovation are being provided by the company through projects that are planned to host almost 100,000 people.
The core mission of the project is the desire to make Diriyah the destination of the world brands residential, hospitality, culture, and businesses. Collaborating with world leaders in the sphere of design and luxury, including Faena and Accor, Diriyah Company is redefining the concept of residential communities in Saudi Arabia. Its work pays attention not only to houses but also to the curation of whole experiences, that is, it combines cultural identity, community activities, art, and sustainable living in the city.
2. Diriyahโs Latest Launch: Faena Residences Wadi Safar
Diriyah Company launched Faena Residences Wadi Safar, a ground-breaking branded residential development in collaboration with the world-renowned Faena brand in October 2025. Receiving a reputation of a philosophy-driven art and a lifestyle development realized through the experience, Faena introduces its own design ethics to the Kingdom of Saudi Arabia for the very first time.
The project will include 20 ultra-luxury villas; which were developed in conjunction with the Faena Wadi Safar Hotel; an experience hotel with 130 rooms. Their combined offer is an unparalleled lifestyle promise; a mixture of both privacy and prestige and trouble-free access to high-end hospitality.
Jerry Inzerillo, the Group CEO of Diriyah Company, highlighted how the Faena Diriyah partnership with Wadi Safar shows the quality and global presence of the Diriyah vision. In the meantime, Alan Faena, the founder of Faena, wrote that Wadi Safar is the canvas behind the development of soulful environments where art, culture, and nature collide, a characteristic of the Faena brand at the global level.
3. Faena Residences Wadi Safar: Configurations and Design Inspirations
The houses will provide a premier choice of 20 villas in well-designed configurations:
Four-Bedroom Villas: 12 villas available with refined design.
Five-Bedroom Villas: 6 villas showcasing expansive layouts.
Six-Bedroom Villas: 2 villas offering the most exclusive living.
Each house has been imagined not only as a house, but as an individual work of art. Unique jewel-colored interiors, specially selected artwork, and customized finishing suggest a Faena philosophy that art creates communities, and beauty is the main concern of living well.
Key highlights include:
Art-Inspired Rooms: Personal spaces in sync with Saudi culture and design.
Luxury Design: Decoration that incorporates high-end materials, one-of-a-kind textures, and artworks with local resonance.
Hotel Integration: Combination with hotel services, guaranteeing access to spa services, fine dining, and concierge services.
Exclusive Perquisites: Priority seating in restaurants, special prices on spa packages, and community event access.
Accor Benefits: Owners entitled to Accor Diamond tier benefits through the Accor Live Limitless program, with hotel room upgrades in more than 5,700 hotels across the world, providing an incomparable lifestyle experience.
4. Prime Location in Wadi Safarโs Natural Landscape
The Wadi Safar project, a stunning site of natural beauty, has evolved into one of the most desirable lifestyle destinations in Saudi Arabia at a very fast pace. Not only is this area where one can find residential projects, but also some of the finest facilities in the world such as:
Golf Course: An 18-hole championship golf course designed by Greg Norman.
Equestrian & Polo Club: The prestigious Royal Equestrian and Polo Club.
Luxury Hotels & Lifestyle: A network of luxury hotels and bespoke lifestyle options.
The environment provides the ideal degree of isolation and interconnectivity. Located between rolling topography and cultural heritage, Wadi Safar provides residents with the atmosphere of a retreat without losing the connection with the larger masterplan of Diriyah. Meeting tradition, nature, and universal design masterpiece, Wadi Safar is a distinctive development in the Middle East.
5. Implications for Saudi Arabiaโs Real Estate Sector
Faena Residences Wadi Safar is not a one-off branded project, but it is an indicator of the increased popularity of Saudi Arabia branded residences among luxury developers worldwide.
Key implications include:
Increased Interest in Branded Residences: Saudi Arabia is experiencing the same trend as other global hubs such as Dubai, Miami, and London, which are currently receiving branded residential development. There is a growing demand by buyers to have integrated lifestyles which entail luxury homes and hospitality benefits.
Increase in Investor Confidence: As Diriyah Company becomes a pioneer, foreign and domestic investors will be more confident about the stability and development of the real estate in Saudi Arabia.
Vision 2030 Alignment: The proposed project highlights the desire of Saudi Arabia to diversify its economy, implement global talent attraction, and construct world-class urban centers.
Cultural Integration: Faena Residences at Wadi Safar, contrary to most other international projects, does not aim to superimpose Saudi culture and landscape, but rather incorporate them in the most natural way, which will attract buyers worldwide.
Tourism Synergy: As the perks of Faena Hotel and the adjacent leisure facilities are exclusive, the apartments will be well placed to appeal to investors and end-users that want high-quality lifestyle services in the Kingdom.
With the introduction of Faena Residences, Saudi Arabia can now be grouped with the most advanced branded living markets in the world, preserving its unique cultural and natural identity.
