Mercedes-Benz Places Binghatti City
About Mercedes-Benz Places Binghatti City
Mercedes-Benz Places - Binghatti City is a master planned branded residential community in Nad Al Sheba, Dubai, developed by Binghatti in collaboration with Mercedes-Benz. It is the world’s first Mercedes-Benz-branded city. Instead of being a single-branded tower, it is planned as 12 residential towers designed as one coordinated skyline, with a central iconic tower as the visual anchor, Mercedes-Benz’s newest concept creation inspired by 1930s automotive design. The development value is stated at AED 30 billion (about $8.17bn) and the master plan spans more than 10 million square feet in Nad Al Sheba. The project includes retail, landscaped public areas, podium lifestyle zones, and a central promenade that connects the community into a walkable environment. The wider concept is positioned as a city-scale blend of mobility, architecture, technology, and design in one integrated place.
- Community: Nad Al Sheba.
- Concept: World’s first Mercedes-Benz-branded city
- Structure: 12 residential towers
- Design direction: Architecture reflects Mercedes-Benz automotive design language
- Master plan core: A central promenade connecting towers, retail, and public spaces to support walkable living.
- Scale and value: More than 10 million square feet and valued at AED 30 billion.
Latest Off Plan Projects in Mercedes-Benz Places Binghatti City
Community Features
Mercedes-Benz Places Binghatti City Connectivity
Off Plan Projects in Mercedes-Benz Places Binghatti City
These developments in this community are listed as luxury branded apartments with a bedroom range from studio to 5-bedroom apartments, and the Vision Iconic tower will also include 4 and 5 bedroom homes. The towers are released across phases, and pricing varies by tower, unit type, floor level, and view orientation.
| Tower(s) | Brand / Name | Total residential units | Unit types | Retail | Positioning | Scale / Configuration |
|---|---|---|---|---|---|---|
| Tower 1 | Project Maybach | 816 | Studios, 1, 2, 3 BR apartments | Ground-floor retail | — | Basement, podium parking, residential floors, mechanical levels, roof |
| Towers 2 & 3 | Vision Mercedes-Maybach Ultimate Luxury | 1,204 | Studios, 1, 2, 3 BR apartments | Ground-floor retail units included | Premium Mercedes-Maybach-branded residences | — |
| Towers 4 & 5 | Vision Mercedes-Maybach 6 | 1,844 | Studios, 1, 2, 3 BR apartments | Ground-floor retail spaces | — | Higher residential floor count vs earlier towers |
| Tower 6 | Vision Iconic | 1,404 | 1, 2, 3, 4, 5 BR apartments | Ground-floor retail units | Visual anchor within the master plan | Duplex residences included |
| Tower 7 | Vision One-Eleven | 1,366 | 1, 2, 3 BR apartments | Ground-floor retail | No studio units | — |
| Towers 8 & 9 | Mercedes-Benz AMG Vision | 2,692 | Studios, 1, 2 BR apartments | Ground-floor retail component | AMG-branded; performance-inspired design language | — |
| Tower 10 | Vision AVTR | 1,280 | Studios, 1, 2 BR apartments | Ground-floor retail units | — | |
| Towers 11 & 12 | Vision Simplex | 2,208 | Studios, 1, 2 BR apartments | Ground-floor retail included | One of the largest residential components within Binghatti City |
ROI and investment potential
Investing in a branded residence is usually a safer bet than buying a standard apartment. Branded properties in Dubai often rent for 20% to 30% more than regular buildings in the same area. The Mercedes-Benz name is everywhere, so the apartments will always be in demand from international tenants and buyers. Moreover, Nad Al Sheba is growing very fast. Rental yields here range from 6% to 9%. More infrastructure and shops are opening within Binghatti City, and property values are expected to rise as well.
Master Plan of Mercedes-Benz Places Binghatti City
The master plan of Mercedes-Benz Places Binghatti City includes 12 interconnected towers, forming a new urban district. A signature spiralling tower is the architectural centrepiece, with a central “Grand Promenade” landscaped park planned as a green sanctuary focused on sustainability and environmental consciousness. The promenade includes water features, discovery zones, shaded groves, art pavilions, active circuits, and panoramic hills. Residents also get access to an elevated system of luxury signature amenities, 12 exclusive sporting clubs, and a network of indoor facilities.
- Phasing: Three phases across 12 towers.
- Anchor element: Signature spiralling tower as the centerpiece.
- Central open space: Grand Promenade landscaped park.
- Promenade experiences: Water features, discovery zones, shaded groves, art pavilions, active circuits, panoramic hills.
- Lifestyle structure: Luxury signature amenities, 12 sporting clubs, and indoor facilities network.
