Portfolio
The hospitality leader’s impressive portfolio covers 24 countries across 46 cities worldwide, welcoming more than 6 million guests annually through a range of properties designed to cater to different travelers and preferences.
Current Portfolio Highlights
With 21,176 keys across operational properties and over 30,225 in the pipeline, the company has a strong presence in key locations. It is also expanding with 43 new hotels in the pipeline across multiple high-growth markets.
Upcoming Developments
Several properties are scheduled to open in 2025 including Yasmina Rayhaan in Riyadh, Mangrove Rotana in Ras Al Khaimah, Bloom Arjaan by Rotana in Abu Dhabi, and Luxor Rotana Resort in Egypt, each offering unique experiences in prime locations.
Hospitality Beyond Accommodations
Beyond accommodations, the company operates over 275 retail food and beverage outlets. It creates hospitality ecosystems catering to different dining preferences while maintaining quality standards and innovative culinary concepts.
Area of Expertise
Rotana’s expertise is in delivering international standards of hospitality while keeping cultural authenticity, a balance they have achieved through decades of operational excellence and deep market knowledge across many regions.
Cultural Integration with Global Standards
The management team has international experience and local cultural understanding, so they can deliver standardised excellence while respecting and integrating local preferences and traditions into each property and guest experience.
Value-Driven Management Philosophy
Guided by “The Rotana Life” values – Long-term, Innovative, Friendly, Ethical – they ensure consistency across all properties and create meaningful relationships with owners, partners, colleagues, and guests.
Human Capital Development
With over 11,000 team members, they leverage expertise and dedication to develop talent and engagement, creating an environment where service excellence thrives through empowered colleagues working together towards common goals.
Real Estate Expertise
The corporation’s deep understanding of real estate markets enables strategic property selection and development. This maximizes asset value through optimal location choices, design efficiency, and long-term market positioning.
Hospitality Asset Management
Rotana’s comprehensive approach to hospitality asset management ensures properties maintain their competitive edge through strategic renovations, market repositioning, and operational optimizations.
Services Offered
The company offers full hotel management services from pre-opening to daily operations and positioning to maximise owners’ returns while delivering exceptional guest experiences.
Technical Services
Property developers get technical support throughout the design and build phase to ensure brand standards while optimising operational efficiency and guest flow for maximum property performance and resource utilisation.
Projects & Development
Project management services guide owners through the development process from concept to launch with attention to timelines, budgets and quality control while ensuring brand standards and market expectations.
Sustainability Initiatives
Sustainability programmes integrate environmentally responsible practices throughout property operations, from energy and water conservation to waste management and community engagement.
Finance & Procurement
Financial management systems optimise property performance through budgeting, revenue management, and cost controls, while procurement leverages collective buying power to ensure quality while maximising operational efficiencies.
Food & Beverage Excellence
F&B expertise includes concept development, menu engineering, operational standards, and talent management for the company’s 275+ outlets to ensure these profit centres contribute to overall property performance while enhancing guest satisfaction.
Franchising Opportunities
Franchising programmes give investors access to proven hospitality concepts and operational support to develop a successful property while maintaining brand integrity and performance standards across the portfolio.
Loyalty Program Management
Rotana Rewards, with over 832,000 active members, delivers guest recognition and retention initiatives that drive direct bookings while gathering guest preference data to personalise and enhance guest satisfaction across the property network.
Commercial Strategy
They offer multiple marketing, sales, and distribution strategies to maximise property visibility and revenue through channel management, partnerships, targeted campaigns and reputation management.
Information Technology Solutions
Technology infrastructure supports all operational aspects from property management systems to guest-facing applications to ensure seamless experiences.
Why Choose Rotana Hotel Management Corporation?
Choosing Rotana Hotel Management Corporation has many advantages. Here are some of them:
Proven Regional Expertise
With in depth knowledge of Middle Eastern, African and Eastern European markets the management team knows how to navigate complex regional dynamics to deliver property performance through culturally sensitive approaches that work for local and international guests.
Owner Focused Partnership
The company views each property as a partnership opportunity and prioritises owner objectives through open communication, aligned incentives and collaborative decision making that respects investment goals while maximising operational excellence.
Balanced Brand Portfolio
Developers can choose from multiple brands within the company’s portfolio, each targeting specific market segments with different service levels and amenities while maintaining quality standards and operational efficiency.
Performance Driven
Sophisticated performance metrics and reporting systems give owners visibility into property operations and management decisions are driven by data to optimise financials while enhancing the guest experience.
Global Distribution
Properties benefit from powerful distribution systems connecting them to global markets through partnerships, technology and targeted marketing to achieve optimal occupancy and rate across the market cycle.
Talent Development
The company’s renowned talent development programmes ensure properties are staffed with skilled engaged people at all levels, minimising turnover costs while maximising service quality through training and clear career paths.
Value-Based Culture
The company’s values are deeply ingrained and translate into the guest experience. Every team member is aligned to deliver treasured moments that build guest loyalty and a positive reputation.
