About The Arada Developers

Arada is a privately owned real estate company in the UAE, with its primary focus on Sharjah. Established in 2017, by Sheikh Sultan bin Ahmed Al Qasimi, the chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal Alsaud, the chairman of KBW Investments.Till 2023, this real estate developer has successfully launched three master-planned communities, collectively valued at AED 33 billion, setting its position as the one of the real estate giant in Sharjah.

Expanding its footprints, the company ventured into Dubai in 2022 with its project and is gearing up for a second project set to grace the Palm Jumeirah islands in 2023. Beyond crafting residential and mixed-use communities, Arada has introduced a suite of supporting brands to enrich its portfolio. Notable among these are Wellfit, a fitness brand operating gyms in Dubai and Sharjah; Zad, an innovative food truck park concept; Manbat, a collaboration with the UAE Ministry of Climate Change and Environment facilitating Emirati farmers’ markets and shops; and Artal, a distinguished Emirati fashion brand. Adding to its international footprint, Arada inked its maiden master franchise agreement with Australia’s Boost Juice in 2023.

Latest Off Plan Projects by Arada Developers


Jouri Hills- this community is considered as the latest phase of the famous Jumeirah Golf Estates community. With 294 luxury homes ranging from 3 Bed Townhouses to 6 Bed Mansions, Jouri Hills offers diverse living experiences with contemporary architecture that maximises natural light, each home features floor-to-ceiling windows, skylights, and double-height spaces for a sense of openness. Smart home features enhance security and convenience makes these homes a best choice for the international class buyers. . Jouri Hills is part of the exclusive Jumeirah Golf Estates, a premier residential golf destination with two championship golf courses —Earth and Fire. Spanning 1,119 hectares of lush greenery, this development offers attractive investment opportunities and world-class amenities.

Aljada: Also known as The Downtown of New Sharjah, Aljada is a master community in Sharjah developed by Arada. With construction initiated in 2018, it comprises 70,000 residential properties spread over 2.2 km. Offering a mix of residences, commercial projects, and leisure options, Aljada is recognized as a top choice for foreigners property investment in Sharjah. The gated district prioritises privacy and security, providing residents with amenities like restaurants, medical centres, supermarkets, and family-friendly entertainment. With direct access to Sheikh Mohammed Bin Zayed Road, Aljada ensures easy connectivity to neighbouring towns, while its proximity to Dubai grants access to essential services, educational institutes, medical facilities, and recreational spots.

Masaar: This is an expansive wooded neighbourhood in Sharjah's suburbs, featuring over 50,000 trees for a serene and sustainable community. With eight gated sub-communities, Masaar offers smart homes equipped with advanced devices. The development includes a community centre with a supermarket, cafes, shops, and restaurants upon completion. The first community, Sendian, offers townhouses and villas ranging from 2 to 5 bedrooms, surrounded by lush green parks—an ideal choice for couples and families. Masaar is thoughtfully designed to prioritise healthy living amidst nature, making it Sharjah's newest address for a holistic living experience.

Nasma Residences: This community features luxury villas & townhouses. With construction beginning in September 2017, there are now ready-to-move properties, with some areas, like phase 6, set to be completed by Q2 2022. The community, part of Al Tai (Al Tayy), is recognized as a top off-plan project in Sharjah according to the 2020 Sharjah Market Report. This community features 1,100 residential villas and townhouses developed in five phases and becoming the fastest-selling community in Sharjah. Property options include 2 and 3-bedroom townhouses, 4-bedroom semi-detached villas, 4 and 5-bedroom signature villas, and 2 and 3-bedroom townhouses.


Arada is a property development company based in the United Arab Emirates, and its expertise lies in creating master-planned communities that blend innovation, sustainability, and lifestyle amenities. Here are some key aspects of Arada Developer's expertise:

Master-Planned Communities: Arada specializes in the development of master-planned communities, creating integrated and well-designed residential areas. These communities often include a mix of residential, commercial, and recreational spaces, fostering a holistic and sustainable living environment.

Innovation in Design: The company is known for its contemporary and innovative architectural designs. Arada incorporates modern design principles, smart home technologies, and sustainable features to enhance the overall living experience for residents.

Sustainability: Arada places a strong emphasis on sustainability and environmentally friendly practices. This includes incorporating green spaces, energy-efficient technologies, and environmentally conscious design elements into their projects.

Diverse Property Portfolio: Arada offers a diverse range of properties, including townhouses, villas, and other residential units. The company caters to various segments of the market, providing options for different preferences and lifestyles.

Strategic Locations: The choice of strategic locations for their developments is another aspect of Arada's expertise. By selecting prime locations, the company ensures that its projects are well-connected and offer residents easy access to essential services, educational institutions, and recreational facilities.

Market Recognition: Arada has gained recognition in the real estate market, with its projects often being highlighted in industry reports and analyses. This recognition is a testament to the company's commitment to quality and innovation.

Community Engagement: Arada is actively involved in creating communities that go beyond physical structures. The company aims to foster a sense of community through events, facilities, and amenities that encourage social interaction and well-being among residents.

Arada Properties’ Market Trends

Arada Properties is experiencing significant growth and expansion, fueled by several key factors:

Strong Sales Performance:

  • 46% increase in sales in 2022 compared to the previous year, reaching AED 3.51 billion (US$955.5 million).
  • 186% surge in sales during the first half of 2023, totaling AED 1.16 billion (US$316.5 million).
  • Strong buyer demand for projects like Aljada, Masaar, and Jouri Hills.

Aggressive Expansion:

  • Expansion into new markets like Dubai with the Jouri Hills project at Jumeirah Golf Estates.
  • Launch of new projects planned for the future, suggesting continued growth.

Favorable Market Conditions:

  • Overall strength of the UAE property market driven by economic diversification and government initiatives.
  • Growing demand for quality housing, particularly spacious and green communities.
  • Sharjah's decision to allow all nationalities to purchase property on a freehold basis has boosted sales.

Other highlights:

  • 30% growth in sales in the first half of 2022.
  • 4,000 units completed in 2022.
  • Repeat buyers are increasingly contributing to sales.
  • Focus on delivering quality homes with world-class amenities.

Arada Properties’ Market Cap

Arada Properties is privately held and not publicly traded, making a traditional market capitalization calculation impossible. However, its estimated value can be approximated using various methods:

Recent Transactions

  • Raised $350 million through a 2022 sukuk issuance, valuing equity at around $1.4 billion.
  • Sold a plot on The Palm Jumeirah for Dh240 million ($65 million) in 2023, further enhancing the estimated value. Sales and Profitability:
  • Reported sales of AED 3.51 billion ($955.5 million) in 2022 and AED 1.16 billion ($316.5 million) in H1 2023.
  • Industry-average Price-to-Sales ratios suggest a valuation between $2.5 billion and $4.5 billion.

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