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Mercedes-Benz Places Binghatti City

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About Mercedes-Benz Places Binghatti City

Mercedes-Benz Places - Binghatti City is a master planned branded residential community in Nad Al Sheba, Dubai, developed by Binghatti in collaboration with Mercedes-Benz. It is the world’s first Mercedes-Benz-branded city. Instead of being a single-branded tower, it is planned as 12 residential towers designed as one coordinated skyline, with a central iconic tower as the visual anchor, Mercedes-Benz’s newest concept creation inspired by 1930s automotive design. The development value is stated at AED 30 billion (about $8.17bn) and the master plan spans more than 10 million square feet in Nad Al Sheba. The project includes retail, landscaped public areas, podium lifestyle zones, and a central promenade that connects the community into a walkable environment. The wider concept is positioned as a city-scale blend of mobility, architecture, technology, and design in one integrated place.

  • Community: Nad Al Sheba.
  • Concept: World’s first Mercedes-Benz-branded city
  • Structure: 12 residential towers
  • Design direction: Architecture reflects Mercedes-Benz automotive design language
  • Master plan core: A central promenade connecting towers, retail, and public spaces to support walkable living.
  • Scale and value: More than 10 million square feet and valued at AED 30 billion.

Latest Off Plan Projects in Mercedes-Benz Places Binghatti City

Community Features

Project Connectivity Image

Mercedes-Benz Places Binghatti City Connectivity

    Off Plan Projects in Mercedes-Benz Places Binghatti City

    These developments in this community are listed as luxury branded apartments with a bedroom range from studio to 5-bedroom apartments, and the Vision Iconic tower will also include 4 and 5 bedroom homes. The towers are released across phases, and pricing varies by tower, unit type, floor level, and view orientation.

    Tower(s) Brand / Name Total residential units Unit types Retail Positioning Scale / Configuration
    Tower 1 Project Maybach 816 Studios, 1, 2, 3 BR apartments Ground-floor retail Basement, podium parking, residential floors, mechanical levels, roof
    Towers 2 & 3 Vision Mercedes-Maybach Ultimate Luxury 1,204 Studios, 1, 2, 3 BR apartments Ground-floor retail units included Premium Mercedes-Maybach-branded residences
    Towers 4 & 5 Vision Mercedes-Maybach 6 1,844 Studios, 1, 2, 3 BR apartments Ground-floor retail spaces Higher residential floor count vs earlier towers
    Tower 6 Vision Iconic 1,404 1, 2, 3, 4, 5 BR apartments Ground-floor retail units Visual anchor within the master plan Duplex residences included
    Tower 7 Vision One-Eleven 1,366 1, 2, 3 BR apartments Ground-floor retail No studio units
    Towers 8 & 9 Mercedes-Benz AMG Vision 2,692 Studios, 1, 2 BR apartments Ground-floor retail component AMG-branded; performance-inspired design language
    Tower 10 Vision AVTR 1,280 Studios, 1, 2 BR apartments Ground-floor retail units
    Towers 11 & 12 Vision Simplex 2,208 Studios, 1, 2 BR apartments Ground-floor retail included One of the largest residential components within Binghatti City

    ROI and investment potential

    Investing in a branded residence is usually a safer bet than buying a standard apartment. Branded properties in Dubai often rent for 20% to 30% more than regular buildings in the same area. The Mercedes-Benz name is everywhere, so the apartments will always be in demand from international tenants and buyers. Moreover, Nad Al Sheba is growing very fast. Rental yields here range from 6% to 9%. More infrastructure and shops are opening within Binghatti City, and property values are expected to rise as well.

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    Master Plan of Mercedes-Benz Places Binghatti City

    The master plan of Mercedes-Benz Places Binghatti City includes 12 interconnected towers, forming a new urban district. A signature spiralling tower is the architectural centrepiece, with a central “Grand Promenade” landscaped park planned as a green sanctuary focused on sustainability and environmental consciousness. The promenade includes water features, discovery zones, shaded groves, art pavilions, active circuits, and panoramic hills. Residents also get access to an elevated system of luxury signature amenities, 12 exclusive sporting clubs, and a network of indoor facilities.

    • Phasing: Three phases across 12 towers.
    • Anchor element: Signature spiralling tower as the centerpiece.
    • Central open space: Grand Promenade landscaped park.
    • Promenade experiences: Water features, discovery zones, shaded groves, art pavilions, active circuits, panoramic hills.
    • Lifestyle structure: Luxury signature amenities, 12 sporting clubs, and indoor facilities network.

    Amenities and facilities

    Mercedes-Benz Places Binghatti City is presented as a self-contained urban environment where daily life is supported by integrated lifestyle and leisure spaces within a walkable layout. The amenities are distributed across the development, with the landscaped promenade acting as the social core and retail and cafés placed at the podium and ground level. The plan also references a broader layer of “signature” luxury amenities, sporting clubs, and indoor facilities for an integrated community lifestyle.

    • Central promenade and landscaped public spaces.
    • Retail outlets, cafés, and lifestyle destinations at podium and ground level.
    • Swimming pools and leisure decks.
    • Fully equipped fitness and wellness facilities.
    • Jogging and walking pathways.
    • Children’s play areas and family-friendly spaces.
    • Concierge and resident-focused services.
    • Dedicated arrival zones and controlled access across towers.
    • Elevated system of luxury signature amenities, 12 exclusive sporting clubs, and indoor facilities network.

    Location and connectivity

    Location of Mercedes-Benz Places Binghatti City is in Nad Al Sheba, centrally positioned with direct access to Dubai’s main road network while staying outside high-density commercial zones. Connectivity is highlighted via proximity to Sheikh Zayed Road, Al Khail Road, and Al Ain Road, supporting travel across Dubai. Nearby drive times listed include Downtown Dubai, Business Bay, Dubai Mall, DXB, and very close access to Meydan Racecourse.

    • Downtown Dubai: approx. 15 minutes.
    • Business Bay: approx. 15 minutes.
    • Dubai Mall: approx. 15 minutes.
    • Dubai International Airport (DXB): approx. 20 minutes.
    • Meydan Racecourse: approx. 5 minutes.
    • Dubai Hills Estate: approx. 15 minutes.

    Why invest in Mercedes-Benz Places Binghatti City

    This community is framed as a benchmark style branded urban living concept, bringing automotive-inspired design thinking into a master planned residential environment. It is also positioned as a second collaboration that aims to scale branded living to a full district, with a strong focus on a curated public realm through the Grand Promenade. The combination of a known developer platform, freehold ownership, and a wide unit range from studios up to larger homes creates options for both end users and investors.

    • World’s first Mercedes-Benz-branded city positioning.
    • Master planned district: 12 towers as a unified development, not standalone buildings.
    • Central lifestyle core: Grand Promenade with curated experiences and a landscaped park concept.
    • Practical connectivity: Nad Al Sheba with road access and short drive times to major hubs.
    • Product variety: Studio to 5 bedroom apartments and duplexes in select towers.
    • Ownership: Freehold.

    Frequently Asked Questions

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